In addition to standard mobile display banners, a growing trend is to include advertising on desktop wallpapers. This includes wallpaper that would expand to a larger size, offering advertisers a larger display to communicate their message. Games within the wallpaper to make the experience more interactive or a video within the space.
Wallpaper (also desktop picture and desktop background) is an image used as a background of a graphical user interface on a computer screen or mobile communications device. On a computer it is usually for the desktop, while for a mobile phone it is usually the background for the 'home' or 'idle' screen. Though most devices comes with a default picture, users can usually change it to files of their choosing.
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